I'm sure you know though, if this is in any way seen as a competitive threat by AW, they will try every dirty trick in the book to bring you down.
Are you ready for that?
UKP experienced the same when it started in 2010. But they never succeeded to stop UKP, instead UKP has become the largest forum, largest review site and overall 2nd largest paid-sex site in UK (after AdultWork).
I run other websites that have way more malicious and experienced enemies than the trolls of the UK paid sex world. I run those websites for a living, running websites is not an evening hobby for me (UKP is though). I have experienced it all in the past 10+ years.
I don't think the new site has much to challenge AdultWork anyway, it's mainly so I can push those who come to announce / promote / tout on UKP onto the new site. Or punters who want to chit-chat, banter and flirt with WGs. Best they do it on this new site than UKP. It'll be a totally free site like UKP, no money taken whatsoever.
EDIT: I once added PuntingWiki link to Amour agency on the North East section (thought it would be useful), the next day I got message from rival agency asking me how they can get a link too for their agency, how much they needed to pay. That's prime example of eagerness by service providers to have links on UKP. Despite what the detractors claim that WGs want to avoid UKP. Well the bad ones will, the well reviewed girls embrace this site.