It costs £1 a day to show their telephone number, £2.40 to be on the Local Escorts page, £5 for the Available Today.
Its possible to be on AW and it not cost you a penny.
If you don't display a phone number or use the other paid services then it costs nothing, obviously this is only good for those girls who part time and/or are not high volume.
For me its never cost me any real money as I only use my credits from gallery views to go green light when on tour etc
The green light isn't always worth it, there will be a significant number of girls available and working who are not using it, I've found putting dates on the profile and updating those to reflect work days on a weekly basis is much more effective and cuts down on the 'u free now bbz' and the 'cn u do 15 bbe I'm hard now' brigade
I have had one incident about 3 years ago where I suddenly started getting cold calls to my personal phone number asking for bookings, (I had no dedicated line at the time and aw required a number but you could keep it hidden which I did) after some chatting to one of the gents who rang it turned out all my information including my hidden information on aw had been either harvested or sold to a site called adultzone, once I found it, I could automatically log in and I removed as much as I could of the information
It took 3 weeks, several emails and the threat of me involving the police to make them remove my profile and information from their site, at no point did they admit doing anything wrong and told me I must have signed up, fuck me I'm old but I'm not that bloody senile
Research on aw led me to some small print linking the two sites