So what do you know about your intended competitors?
Do you know who they are? How they work? How big they are? Lots of companies trying it, few make any money
So he is going to put a website that competes with AW, VS and other more established sites.
What's your differentiator in the market?
Are you going to be cheaper?
Have a wider reach?
Have some amazing features like integration with ClientEye and UglyMugs so that messages from known timewasters and problematic SSs can be automatically filtered out?
ChatGPT integration to help SPs write amazing ads or profile notes?
Integration with all the major banks for handling payments for adult services?
24x7 support in multiple languages
Hosting for SPs' content including scanning the content for use of licensed music, stopping content containing illegal activities
Working with law enforcement agencies to assist with investigations of sexual assaults and rapes, people trafficking, etc.
There's a lot to it.