Face pic is a huge bonus. It can often be the biggest deciding factor to me. But it's not expected and most girls don't have clear ones. But it can be the biggest factor for me on how much I enjoy the punt. Also, whilst it's not always the case, I've found that those who show there faces do often end up being the most in to their job when you meet them in my (admittedly limited) experience.
I like slim girls with little perky bums and small titties, and I like larger more curvy ladies with big asses and large titties. So there's not necessarily a specific list of set preferences for me. It's the overall package that counts, how it all fits together. So a full clear body pic with face is the best thing for me to see. Rare to see good clear pics like that though. Having said all that though, having a appealing ass and a nice pussy probably is my main preference over tits and other things, at the moment at least. Although I have had my phases of being very into curvier women with big tits. It's been said many times, but the choice and variety is one of the great thing about punting.