Obviously, just as pictures that are all really old which don't represent what they currently look like.
That's not lying, that's advertising and marketing.
I don't agree with it and it can sometimes be blatantly dishonest and that is why any SS should take what he sees in an SP advert pic with a pinch of salt and be prepared for a bit of a shock or letdown.
I liken it to a TV advert showcasing something either in it's utmost ideal circumstances or that promises to change your life if you buy it. A bit like the toy adverts when I was a kid... look simply brilliant on the telly, but when you got it and unpacked it at home it was a disappointment.
Not that I'm saying that's always the case here though. For the most part I've usually been pleasantly surprised. Mainly thanks to the sharing of reviews and paying attention to what other contributors have shared on here.