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But seriously, I've met some really good independent WGs who don't know how to market themselves properly.
You have hit the nail on the head. Firmly.
I suspect 99% of guys punt via the 'net, using it to search to profiles, and it's those profiles that are make or break for WGs. For a punter, the turnoffs are small, crap, indistinguishable images, coupled with a poorly written profile with missing or contradictory information. It's like girls with zero feedback on AW expecting £200 an hour. Crap profile + crap pictures = lack of work.
For work, I have been involved in a number of national campaigns that have involved marketing, e-shots, use of social media, etc, but none of it would have worked without the requisite website back-up.
There are plenty of punters who are articulate and could write profiles that extoll the best points of a WG, likewise people who have good camera skills and can place the girls in nice locations with nice undies or clothes, not some backgroud cluttered with kiddies toys ans a picture of Grandma.
It's not hard, yet they are fecking useless at it. It's like garages trying to sell cars on Autotrader, where there's lot's of pics of the outside from all concievable angles, yet not one picture of how good or bad the interior or engine compartment is.
Maybe some of us who have these skills to market, set up Prostitute Marketing Services, but with the initials, spelling PMS, maybe another name is needed....